Naylor Association Solutions

Sales Representative

Job Location US-VA-Tysons Corner
Type
Regular Full-Time

Overview

This position is responsible for effectively selling advertising and recruitment solutions associated with Naylor’s products and services, which include all print publications, digital (O&O and 3rd party), sponsorships, events (live and virtual) and online job postings. The Sales Representative is responsible for achieving a monthly, quarterly and annual sales/revenue budget by maximizing each Association project(s) assigned to him/her by their Sales Manager(s), growing existing customers and developing new business prospects. Sales Reps must work well independently toward personal goals, as well as effectively in a team. Success in this position is measured by achieving their assigned revenue budgets and growing annual revenues year over year (YOY). Sales Reps are expected to achieve new business targets, renew + grow existing clients, achieve digital targets and super serve their customers.

Responsibilities

  • Sells advertising on assigned projects (print, digital, event, careers) and is responsible for meeting or exceeding assigned sales target on each project. Developing new sales and/or renews previous advertising contracts, depending on assigned territory.
  • Grow accounts/customers that have been assigned to Sales Rep
  • Develop and sell new business
  • Achieve or exceed project performance revenue goals
  • Respond to your customers within 12-hours. External and internal.
  • Keep CRM up to date – Daily – detail notes on each customer
  • Embrace and commit to professional growth plans as defined by your Sales Manager
  • Hit weekly sales activity targets
  • Embrace and use the company technology
  • Establish meaningful relationships with customers (Advertisers, Sponsors, Businesses)
  • Contact Key Accts 1x per week
  • Contact all other accts 1x per month
  • Ensures all sales presentations are made in a manner consistent with sales training, with care taken to be professional, honest and within sales policy guidelines
  • Provides rate information, media kits and other relevant information to prospective clients to aid in their decision
  • Handles problem ads in a timely and professional manner
  • Develops advertising leads for ad sales by using a variety of lead sources including the Internet, publication library, etc., and records leads in CRM
  • Gains in-depth knowledge about assigned industries, associations and the purpose of assigned publications. Uses the Internet, company marketing and research materials and other resources to increase effectiveness of sales presentations
  • Ensures accuracy, timeliness, and quality of all advertising copy, reports and records
  • Treats everyone externally and internally with respect and courtesy regardless of role in the company
  • Participates in mandatory sales meeting and team gatherings
  • Other responsibilities may be assigned

Qualifications

  • A minimum of three (3) years of stable, full-time work history, preferably in an inside sales or ad sales role.
  • Bachelor’s degree preferred.
  • Track record or developing new business and growing existing accounts.
  • Successful candidates must have excellent verbal communication skills and strong writing skills, used primarily in formal email communications.
  • Must be able to research industries for understanding of association marketplace and research for prospective clients that would be appropriate advertisers within an industry.
  • Intermediate proficiency in Microsoft Office 365 or similar type of programs to include word processing and spreadsheet capabilities
  • Ability to use the internet and the ability to learn new software programs and systems.
  • Ability to adhere to and embrace Naylor’s operating values (including operating with honesty and integrity, respect for others and spirit of teamwork.
  • Must have reliable transportation.
  • Must have access to reliable WI-FI.

 

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.

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