This position serves as the Marketing Department’s contact person and liaison with current and potential association clients. The main goal of this position is to promote publications, online projects and events within any number of given industries to enhance ad revenue growth and audience development. This position also provides support for outside sales (publishing department) through lead qualification, industry research, production of sales presentations and proposals, and marketing Naylor’s presence at events geared towards association business development.
The incumbent will handle a range of marketing activity from conducting research and analyzing light data to writing copy and art directing a variety of marketing, pr and sales materials. Specific activity includes the creation of media kits, e-mail marketing campaigns, direct marketing flyers, ads, press releases, and more.