As our Marketing Campaign Specialist, you will be responsible for ensuring that our business development teams have a constant supply of qualified and relevant leads. You will be responsible for planning, developing and executing end-to-end marketing programs designed to meet our sales targets. This position will translate the value propositions from the Marketing Content Team into public-facing campaigns including email nurturing, in-house webinars, coordinating offsite event campaigns and the development and support of sales enablement tools.
You will have direct ownership of delivering nurtured and qualified leads to the sales organization and will be expected to collaborate with our sales team leadership, content team and online team to ensure your success. To be successful in this role, you must be able to develop in-depth knowledge of our solutions and present their value to association prospects. Your success will be measured by the quantity and quality of leads delivered and their progress towards conversion into new/additive revenue for our company.
As a Marketing Campaign Specialist, you will be responsible for executing on marketing campaign strategies, advising on tactics and overseeing the day-to-day plans for marketing initiatives. You will oversee cross-functional execution of multi-channel campaigns that will generate and nurture our inbound leads for our organization. In this role it is important for you to work in conjunction with other marketing teams to achieve your lead generation goals through third-party advertising, content marketing, event marketing, webinars and additional digital marketing channels to help drive the sales pipeline. It will be critically important that you understand how to market to the association community with the right message, at the right time through the right channel, and with strategic frequency.
This will be an individual contributor position located either out of our Gainesville, FL, McLean, VA or Alpharetta, GA office. We will provide you with real-world, on-the-job training to help you develop the sales skills and solution knowledge to be a highly successful marketing professional. We have long-tenured team members who have built great careers in our niche and we want to help you find that same level of success in our company. Solid performance and results, in addition to demonstrating your ability to work cross-functionally with members of our organization, will lead to expanded responsibilities/opportunities and increased revenue potential.
Work experience requirements:
To be successful in this role you will need to demonstrate or have: